He approaches the date of marketing of the Apple and Apple Watch speeds time on the development of dedicated applications . As reported by 9to5Mac , in recent days , several developers would be invited to the campus in Cupertino to finalize their applications supported by Apple engineers . Would already be over 100 applications specifically designed for the new smartwatch Apple app ranging from sports to productivity . Many of these applications should also be used as a demo during a media event which could be held before the beginning of commercialization . Some developers have also expressed opinions on the first Apple Watch. They say impressed by the " Crown Digital " that allows you to zoom and scroll while they said that it takes a little ' time to get used to the Touch Force recognizes that the pressure of touch . Apple would have also worked closely with some lenders to improve app WatchKit that support payment via Pay Apple . According to Tim Cook , Apple's new Watch should arrive on the market during the month of April