Apple Titan, this would be the name of ICAR, the car of the brand of Cupertino that according to the Wall Street Journal, the American newspaper business and finance American diffusion and authority worldwide, would be in the projects. An electric car to autonomous driving.
A giant step for a company, Apple, which at least three decades keeps the initiative, the prestige and leadership in the field of information technology, computer operating systems and devices. So after Mac, iMac, iPhone, iPod, iPad and the upcoming Apple Watch, might even get the car of Apple.
In competition with the projects and other vehicles driving two giants Californian technology. Ie advanced Tesla's Elon Musk and Google Car, which is developing in an advanced self-guided automatic.
The Wall Street Journal anticipates that Tim Cook, Apple's CEO and heir to Steve Jobs, would authorize a project with a hundred technicians under the command of the engineer Steve Zadesky, former Ford and already involved in projects of the iPhone and iPad, assisted Johann Jungwirth, from the research and development of Mercedes.
A fascinating challenge, but also very dangerous, because Apple, used for decades to have significant margins in its innovative products, would be to engage in a more conservative and especially where the profit percentages are much lower (and higher risk of failure ) compared to areas where the California-based company has been a pioneer. What is certain is that in addition to the fight (including to Tesla) to capture industry experts, Apple recently hired Dodge minivan, equipping them with cameras, just like the Google car.
