It is almost time of the Apple Watch

How much farther to the Apple Watch? There's a lot of people who can not wait, if I pass the pun. It is shortly, however, very little. The signs are all substantially as they know those accustomed to interpret (and prophesy) secret things Apple. What then are not so secret.


In practice, what has happened so far is that the Apple Watch was publicly presented by Tim Cook and his men. Ad was shown the object and was also told that he would arrive at the beginning of 2015. After that, everything stopped aside an evening in Paris, when the Apple Watch has been shown to coincide with the opening of a showroom. A beautiful communication operation (for those who have opened the showroom) probably made possible by increasingly close ties that Apple has with the world of fashion thanks managers hired in recent years. The French fashion, American and British, because of Italian surprisingly there is not even a half, but that's another story. We have a man in the package aims of the leadership of Apple (is the chief financial officer, a man who holds a power comparable to that of a finance minister of a state of medium size, given the cash flow and market capitalization Apple) and this should be enough for the honor of the flag. Does not have any influence on Apple products but at least we count the money that the company earns.

Instead, with regard to the clock, which created a large "noise" in the market, with several commentators who have a miracle and others who have entrenched themselves behind a "believe it when I see"), we should be there now. The latest updates of iOS in preliminary version for developers showed that the next will be the right time. Matter of a few weeks, six at the most, that is, a month and a half. By March, put it this way. Should he get a nap before but there were problems with the engineering and especially with the production of some components, and ultra-short battery life proves it.

The question is not only when it comes, however, but also what will come. Apple has quite a tradition established in this regard, and many of the items that they feel now (the Apple watch will come quietly, or there will be a presentation with a 2.0 version with double the battery, or will in the world at the same time) are probably the result of little knowledge of secret things Apple. Good thing we got here we, in this case myself, to tell you how it goes.

Then, Apple for this things goes like this: the product is substantially one announced and shown months ago. Very few changes and alterations, but things that we can define a maximum with the change of an icon or the choice of a different piece of code in the engine. Nothing revolutionary, the basic characteristics remain those shown Maybe there could be some slight differences in the accessories (some of the buckle strap, say) but nothing substantial. Battery life will be what has been said, that is a day. Maybe half an hour longer or maybe half an hour less than what the engineers planned six months ago, but just do not know what it was and so we can not verify.

And then? Apple convene (still not done) the usual round of the usual suspects, ie the most important journalists of the various countries that are accredited to Cupertino, will make them converge at a location yet to be determined - perhaps in two, one in the US and a in Europe - will be done the usual keynote by Tim Cook and its where they will be summarized the achievements of the company in recent months since the Apple Store, will be summarized functionality of watches, announced some integration so far not known Yosemite (the update which will be released a few hours later) and iPhone (ditto), will be made to see maybe a couple of straps and new models in gold or diamonds, and then you will go to the concrete. Prices of all the models, the date of sale and delivery in different countries (it starts with the US and major European countries, excluding Italy from the first lap because of the economy languishes and we should start first with Britain, Germany and France as well Canada and the US and perhaps Japan and China) and then be provided as samples for other journalists who do field tests and reviews "under embargo", that can only be issued on the day when the units are sold.

Here, this is the procedure to me. It's been that way for the various iPhone, iPad, Mac, and so on. Will be so for the Apple Watch. The difference will be in the mix in case of journalists participating: less tech reporters and journalists more fashion and luxury sector. But fear not, this will be discussed a lot the same.