Apple is the first American company to have a market value of more than $ 700 billion . The record was signed yesterday at the close of trading that saw each share worth 122.02 dollars . Bearing in mind that the shares outstanding amounted to 5.82 billion , is " easy " to conceive of the inestimable value of the bitten apple in this early 2015 . Apple has traded away in December 1980 and an increase of 50,600 %, or almost twice as each of the other three companies in the S & P 500 ( a package of five actions that you take in finance often reference to evaluate the ' performance of the market ) including: Exxon Mobil Corp with a market capitalization of about $ 385 billion , Berkshire Hathaway Inc. and Microsoft finally , with 370 billion market value. Contrary to what you might think , since Tim Cook took the place of Steve Jobs Apple shares have more than doubled their value . Incredible numbers that could echo the famous aphorism " Too big to fail " ...