Titan is the project car built by Apple's Steve Jobs and approved by Tim Cook will be electric and autonomous driving
During the weekend, the Wall Street Journal would give confirmation, from the authority of his words, the project at the base of the car of Apple. It is a rumor that goes on for a few days and that, according to the US publication, is marked by Apple as Project Titan. Titan will be an electric car and autonomous driving, according to the report, which is working on a big team consisting of "hundreds" of engineers and technicians of the company.
The car currently has a design that "resembles a minivan," according to sources cited: "Apple has hundreds of employees working secretly on a project to create an electric vehicle to the Apple brand. The sources say the project, name code Titan, has an initial design of a vehicle resembling a minivan, "he wrote at the weekend to the Journal. It is a project that Cook would have approved about a year ago, delegating responsibility to Steve Zadesky, former Ford and Vice President of Apple.
Zadesky will fly a team of nearly a thousand engineers and technicians, who have already started work courting key members of society inside the automotive industry (Mercedes-Benz and Tesla, among all), with the aim to learn their secrets behind the design and realization of a car, almost certainly in autonomous driving: "the guide is fully automated evolution", supported the automotive industry insider quoted by the Journal.
"Car manufacturers will build slowly the market for cars to autonomous driving, before releasing interconnected machines and partially automated. Apple is interested in all possible ways in which they could develop the market, which also includes the technology for autonomous driving ". We're still talking about a huge digression for Apple, who famously deals with a field significantly different from that of the automotive industry.
In fact, the Cupertino company is showing interested in technologies of production of cars of the future, a factor that does not necessarily translate to the will to create a car with the bitten apple on the hood. The project Titan could be simply a structure on which to design new products, platforms or technologies related to the world of cars, such as it is CarPlay, and not necessarily a car to be marketed to annoy Tesla, as feared by the WSJ.
There is, however, to consider that Apple needs to expand its "core": on one hand it is true that the company is growing strongly on the smartphone sector, on the other it is a trend destined to fade in the coming years , unless it decides to expand into other markets. There is no doubt that the automotive market is very interesting in terms of evolution, and the new route would be perfectly in line with the dictates left by Steve Jobs, as well as in line with his dreams narrated by Walter Isaacson after his death .
During the weekend, the Wall Street Journal would give confirmation, from the authority of his words, the project at the base of the car of Apple. It is a rumor that goes on for a few days and that, according to the US publication, is marked by Apple as Project Titan. Titan will be an electric car and autonomous driving, according to the report, which is working on a big team consisting of "hundreds" of engineers and technicians of the company.
The car currently has a design that "resembles a minivan," according to sources cited: "Apple has hundreds of employees working secretly on a project to create an electric vehicle to the Apple brand. The sources say the project, name code Titan, has an initial design of a vehicle resembling a minivan, "he wrote at the weekend to the Journal. It is a project that Cook would have approved about a year ago, delegating responsibility to Steve Zadesky, former Ford and Vice President of Apple.
Zadesky will fly a team of nearly a thousand engineers and technicians, who have already started work courting key members of society inside the automotive industry (Mercedes-Benz and Tesla, among all), with the aim to learn their secrets behind the design and realization of a car, almost certainly in autonomous driving: "the guide is fully automated evolution", supported the automotive industry insider quoted by the Journal.
"Car manufacturers will build slowly the market for cars to autonomous driving, before releasing interconnected machines and partially automated. Apple is interested in all possible ways in which they could develop the market, which also includes the technology for autonomous driving ". We're still talking about a huge digression for Apple, who famously deals with a field significantly different from that of the automotive industry.
In fact, the Cupertino company is showing interested in technologies of production of cars of the future, a factor that does not necessarily translate to the will to create a car with the bitten apple on the hood. The project Titan could be simply a structure on which to design new products, platforms or technologies related to the world of cars, such as it is CarPlay, and not necessarily a car to be marketed to annoy Tesla, as feared by the WSJ.
There is, however, to consider that Apple needs to expand its "core": on one hand it is true that the company is growing strongly on the smartphone sector, on the other it is a trend destined to fade in the coming years , unless it decides to expand into other markets. There is no doubt that the automotive market is very interesting in terms of evolution, and the new route would be perfectly in line with the dictates left by Steve Jobs, as well as in line with his dreams narrated by Walter Isaacson after his death .